Instructional Designer & Learning Experience Designer  ·  Austin, TX

Designing learning
that actually works.

I turn complex ideas into clear, engaging learning experiences, built on strategy, shaped by data, and grounded in how people actually learn. Eight years of building the kind of training people don't resent sitting through.

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8+
Years of Experience
100%
Training Completion Rate
60+
Stakeholders Served
25+
Hrs / Week Instructional Design
Victoria Lawson
🎓
M.Ed. in Ed. Tech & Instructional Design Western Governors University
⚡
ADDIE & Design Thinking Primary design frameworks
✓
100% Training Completion Rate Across all recurring program cycles
About Me

I design the gap between
what people know and what they need to know.

I'm Victoria Lawson, an Instructional Designer and Learning Experience Designer based in Austin, TX. With 8+ years working in complex educational environments, I specialize in translating what people need to know into experiences they actually want to engage with.

My work lives at the intersection of strategy and craft. I start with a real learner problem, build the architecture around clear, measurable objectives, and design every touchpoint to serve the learning goal, not a compliance checkbox. Whether it's an asynchronous eLearning module, a facilitator guide, a curriculum map, or a job aid, the question I always ask first is: what does this person actually need to be able to do?

I'm fluent in the tools: Articulate Storyline, Rise 360, Camtasia, Canvas. But the design thinking that happens before you open any authoring tool is what separates forgettable training from learning that sticks.

Education

Master of Education, Ed. Technology & Instructional Design Western Governors University
Bachelor of Science, Teaching and Learning University of Houston
Core Expertise

Strategy first.
Execution always.

Four disciplines that drive every learning solution.

🎯

Instructional Strategy

  • ADDIE & SAM frameworks
  • Adult learning theory & andragogy
  • Learning objectives development
  • Bloom's Taxonomy alignment
  • Needs analysis & gap identification
  • Microlearning & spaced practice
⚙️

eLearning Development

  • Articulate Storyline & Rise 360
  • Storyboarding & content structure
  • SCORM-compliant publishing
  • Multimedia & video production
  • Interactive scenarios & branching
  • Accessibility (WCAG / Section 508)
📊

Learning Systems

  • LMS administration & user support
  • Cornerstone OnDemand
  • Canvas, Moodle, Blackboard
  • SCORM deployment & tracking
  • Training completion reporting
  • Workflow standardization
📈

Assessment & Evaluation

  • Formative & summative assessment design
  • Performance metrics & analytics
  • Learner feedback integration
  • Continuous improvement cycles
  • Usability testing & iteration
  • Data-informed course refinement
Case Studies

The work in
full detail.

End-to-end deep dives into real problems, real decisions, real results.

eLearning Canvas LMS UDL

MTSS Professional Development Module

An asynchronous eLearning module for educators on Multi-Tiered Systems of Support: designed with andragogy, UDL, and experiential learning theory baked into every interaction. Case-based activities, data interpretation quizzes, and structured reflection loops built to change how teachers actually apply MTSS in the classroom.

Async Format
3 Learning Outcomes
Canvas Platform
View Case Study
ID
Design Thinking ADDIE Prototype + Test

End-to-End Instructional Design Process

A full-cycle case study applying Design Thinking + ADDIE to a real learner problem centered on struggling middle schoolers and written expression. Empathy mapping, persona development, storyboarding, prototype development, and a usability-tested eLearning concept with 90% completion and navigation efficiency rates.

90% Completion Rate
5 Design Phases
Tested With Real Learners
View Case Study
Tools & Platforms

The full toolkit.

Fluent across the tools that modern L&D teams actually use.

Authoring & Development
⚡ Articulate Storyline
🚀 Articulate 360
📱 Rise 360
🎬 Camtasia
🎨 Canva
📄 Adobe Acrobat
Learning Management Systems
🖥️ Canvas
📚 Cornerstone OnDemand
🌐 Moodle
🎓 Blackboard
Collaboration & Productivity
📁 SharePoint
💼 Microsoft 365
📊 Google Workspace
💬 Microsoft Teams
🎥 Zoom
✍️ DocuSign
Frameworks & Standards
🔄 ADDIE
🔁 SAM
💡 Design Thinking
♿ WCAG / Section 508
📦 SCORM
🧠 UDL
📐 Bloom's Taxonomy
Experience

Eight years of building
things that work.

A track record spanning education, healthcare, and consulting.

Special Education Teacher
Connected Healthcare · Austin, TX
Aug 2025 – Present

Designing and delivering structured instruction, learner-facing resources, and performance-support materials aligned to measurable objectives in a regulated clinical-educational environment.

  • Design and deliver 25+ hours/week of structured instruction aligned to learning objectives and performance goals
  • Develop visual supports, job aids, and instructional resources in Canva to maximize clarity and knowledge transfer
  • Apply formative assessment and learner feedback to refine sequencing, pacing, and content delivery continuously
  • Create accessible performance-support materials informed by WCAG usability principles
Instructional Design Canva WCAG Accessibility
Special Education Case Manager & Department Chair
Austin ISD · Austin, TX
Jan 2024 – Aug 2025

Led learning needs analysis, curriculum development, training design, and evaluation for recurring programs serving 60+ stakeholders, with 100% on-time completion across every training cycle.

  • Conducted formal needs analysis and SME interviews for an 8-person department supporting 60+ stakeholders
  • Applied full ADDIE cycle to design, develop, deliver, and evaluate training and performance-support solutions
  • Developed curriculum maps, storyboards, facilitator guides, job aids, and eLearning modules aligned to adult learning principles
  • Designed formative and summative assessments aligned to Bloom's taxonomy to measure knowledge acquisition and mastery
  • Administered LMS courses in Cornerstone OnDemand, including course publishing, learner records, and completion tracking
  • Achieved 100% on-time training completion across all recurring cycles through structured design and follow-up systems
ADDIE Cornerstone OnDemand Curriculum Development 100% Completion
Learning & Documentation Specialist
Builder Pixel LLC · Austin, TX
Aug 2023 – Jan 2024

Developed onboarding documentation, learning assets, and support resources that improved knowledge transfer, content usability, and workflow consistency across internal and client-facing projects.

  • Structured onboarding curriculum and digital learning materials in SharePoint using taxonomy and version control
  • Translated operational workflows into instructional guides, job aids, and microlearning resources
  • Produced Camtasia-based screen recordings, walkthroughs, and learner-facing support materials
  • Improved handoff quality and workflow consistency through targeted process documentation
Camtasia SharePoint Microlearning
Third Grade Teacher
Leander ISD · Leander, TX
Jun 2021 – Aug 2023

Designed standards-aligned instruction and differentiated learning resources to improve learner access, engagement, and effectiveness across diverse classroom settings.

  • Applied backward design principles and differentiated content strategies to build standards-aligned instructional experiences
  • Used formative and summative data to refine lesson design and support continuous improvement
  • Created accessible classroom resources and performance supports for varied learner profiles
Backward Design Differentiated Instruction Assessment Design
Earlier Roles
Student Teacher · AVID Tutor · Lead Teacher · Preschool Teacher
2014 – 2021

Seven years building foundational instructional skills across early childhood education (Crème De La Creme, Little Wooden Shoes, Primrose School), academic tutoring through the AVID program at University of Houston, and a student teaching placement at Outley Elementary in Houston , the roots of a deeply learner-centered design philosophy.

Work Together

Ready to build
something great?

I'm always open to conversations about meaningful learning design work: whether you have a full-time role, a contract project, or just want to talk shop about ADDIE, LXD, or what makes eLearning actually work.

victoria21austin@gmail.com Email
LinkedIn Connect professionally
Open to New Opportunities

Let's talk about your next
learning initiative.

Instructional design roles, eLearning development contracts, and consulting conversations welcome.

Email Me